MSInxt is a marketing based solution that is designed to seamlessly track the effectiveness of your direct mail campaign while enhancing results through the integration of digital platforms like Google, Facebook and Instagram.
Match Facebook and Instagram accounts to the mailing list to deliver social ads to feeds before, during, and after the mailer hits.
Know exactly when a mail campaign hits mailboxes, export delivery lists, and receive non-scan data down to the individual mail piece.
Maximize engagement with static or personalized QR Codes. Increase and track the response to mail through our custom reporting dashboard to see various types of scan data including who scanned.
Through Informed Delivery® integration, add an additional touchpoint and full color clickable ad through the USPS’s daily mail preview sent via email. Receive a list of who on the mailing list received the email, opened it, and clicked on the ad to show campaign attribution.
Call & Text Tracking
Track campaign effectiveness by recording every call/text that comes in as a result of the mail campaign, with contact information of respondents when available. Engage prospects and drive incremental conversions by delivering coupons and URLs via SMS from the same call/text tracking number.
Re-engage website visitors who left without converting by reminding them of their interest through retargeting ads on the Google Display Network.
Social Media Follow-Up
Re-engage website visitors who left without converting by reminding them of their interest through retargeting ads on Facebook and Instagram.
Receive a list of anonymous website visitors and direct mail recipients who went to the website that includes contact information and what actions they took to build 9-18% response mailing lists and prove direct mail campaign attribution.