MSI DM2.0 is a marketing based solution that is designed to seamlessly track the effectiveness of your direct mail campaign while enhancing results through the integration of digital platforms like Google, Facebook and Instagram.

MAIL TRACKING

Help your clients be prepared for new calls and online leads by knowing exactly when their mailing campaign is hitting mailboxes.

INFORMED DELIVERY®

With Informed Delivery® integration, your client’s mailing piece will be accompanied by a full color, clickable ad within the grayscale email preview sent by the USPS. Your client will also be able to track where Informed Delivery® emails have been opened (geographically)!

CALL TRACKING

Give your clients access to live updates and recordings of every call they’ve received as a result of their direct mail campaign.

ONLINE FOLLOW-UP

If a prospect leaves your client’s website without taking action, your client’s ads will show up throughout the Google Network directing them back to your client’s website.

SOCIAL MEDIA FOLLOW-UP

Keep your client’s follow-up ads in front of their prospects even when they’re scrolling through their newsfeed on Facebook and Instagram.

SOCIALMATCH

Match your client’s mailing list with their Facebook and Instagram user accounts. Their target market will not only receive the mailing, but will be delivered the SAME message on their social feeds, even before they visit your client’s website online.

LEADMATCH

Your clients receive a list of who came to their website from the mailing list and what actions they took. With LEADMATCH, they can mail to unique visitors who visited their website, even if they weren’t on the mailing list! Finally, true attribution for a direct mail campaign!