I have a confession to make.
Search engine optimization isn’t that hard. All you have to do is consistently publish high quality content, build a user friendly site, submit your links ONLY to high value directories, build links without spamming people and be 100% transparent about your policies and how customers can get in touch with you.
If you start doing this right now, I can almost guarantee you’ll hit Google page one in 12 to 18 months. So if it’s that easy, why are so many companies struggling to get ANY search engine traffic? It’s because they have too much in common with the monkey in this story…
Outdated SEO and the “Suicide Monkey”
Last weekend I was browsing through the bookstore, when an article in one of the magazines caught my eye. It was about a monkey that lives in South America (forgot the name, but hey, I’m no zoologist). This monkey has been hunted damn near to extinction using a simple and rather stupid trap…it’s a coconut filled with food.
The hunters carve a hole in the coconut just smaller than the monkey’s fist. The monkey then reaches into the coconut to grab a handful of food. But since the hole isn’t big enough for the monkey to draw its hand back out, it just holds onto the food, trapped. The hunters casually stroll up to the monkey and kill it.
(DISCLAIMER: no monkeys were harmed during the creation of this blog. END OF DISCLAIMER)
A lot of online marketers are like that monkey. They hold onto the old SEO techniques like mass back linking and even junk article spinning. They spray thousands of links onto spam sites like a kid throwing mud at a wall and seeing what sticks. They publish a few articles or blogs here and there and they toss a few dry posts onto Facebook or Twitter.
Then they wonder why “Google hates them.”
It’s not Google, it’s that old monkey on your back called “Outdated SEO.” The SEO techniques that used to work don’t work anymore. But marketers are still holding onto them right up until the “hunter” (Google in this case) sneaks up behind them and sends their website plummeting into the abyss of page the 2, 3, 4 (and beyond) search results.
So if you want to dominate your online market and rake in loads of traffic while your competitors sit by with gaping jaws, maybe it’s time to shake the old SEO monkey.
How to Stop Monkeying Around With SEO
Like I said before, I seriously believe you can get to Google page one by this time next year, or at least within 18 months. The easiest way is to do this is call MSI at the number on this page. We have plenty of clients on page one, and we’d be happy to put you there next.
The other option is to no-nonsense look at your SEO techniques and to let go of the ones that are making an “SEO Monkey” out of you.
Are you still outsourcing your link building to overseas?
Are you still posting content only once a month or hiring low budget writers to crank out bulk articles?
Are you holding onto your SEO budget because you’re too cheap to invest in a good content team or to outsource your link building to someone who knows what they’re doing?
Are you still blowing all your money on design and leaving an “Anorexic” budget for your marketing strategy?
If so, it’s only a matter of time before you end up in Google’s monkey trap.
Don’t be a monkey.
Let go of what’s not working, invest in the long term success of your business.