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Why You Should Be Using Google PPC (Pay Per Click Advertising)

Google PPC CampaignMany business owners hear about Google PPC and run away screaming due to an abundance of spam emails or other misinformation that will end up in their junk folder. The truth of the matter is that Google PPC can help in any industry, whether you are a small business or a large corporation. This also applies if you own a HVAC, insurance, automotive, casino, mortgage, or education company as well as many other industries. Here are a couple of tips you may not know about:

Google Pay Per Click (PPC) is one of the most popular forms of advertising among business owners. The reason being that, as a business owner, you can control costs. You can also use this as an effective advertising tool; imagine an affordable way to generate traffic to your website, gain new customers and profit at a minimal cost. It's a no-brainer, right? As a business owner you get to control expenses by setting a daily maximum for each ad.

How Does PPC Advertising Work? As always, a very popular question, yet the answer is quite simple: with PPC you only pay when someone clicks on your ad and visits your website. Cost-wise how much you pay for each click depends on how much you are willing to bid for selected keywords. The higher the bid, the higher your chances of getting listed on the top of a search engine page. When managed properly, either on your own or hiring a company such as MSI to do this for you, pay-per click advertising will not only attract prospects to your website but convert them into paying customers.

Other Benefits of Google Adwords. Your ad can not only be used as an advertising template for online ads, it is also a great way for you to get your website more exposure on the internet. When you place the highest bid on a keyword or phrase you get instant exposure when someone searches for your keyword in their browser in a Google search.

How do you Set Up and Manage Google Pay Per Click? This is where we come in and we are happy to either set it up for you or even provide a free consult. Basically, we create an account for you and, based on our conversation, we select potential keywords. We write your ad, place your bid per click and set your daily maximum – we always stay within your budget. As an MSI customer, you get to decide if you only want your ad to appear on Google or on other websites. You can also select specific websites where you want your ad to appear. Though your ad is obviously subject to Google’s approval, we will also handle that for you and will launch your marketing program quickly.

Where we come in …

PPC is a very important marketing campaign and even more specifically a search engine marketing strategy. Contact us for a consult first to avoid unnecessary brain damage on your part. We have PPC advertising down pat and deliver results for our clients. The bottom line is that using a pay per click (PPC) advertising campaign can result in increased traffic to your website and result in profit for your business.

For more information please contact us at MSIMail.

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