How do you optimize your SEO content without suffering a Google penalty in 2013?
When the Google Penguin update hit, dozens of SEO experts were calling for Matt Cutts to be removed from his position at Google. They were upset because what they’d once assumed to be a safe keyword density had gotten them labeled as spammers.
If you can’t trust the Google guidelines, how do you optimize your website content for maximum results and to avoid penalties? Here are two simple techniques that should do the trick….
#1: Aim for Relevance & Keyword Density Will Take Care of Itself
If you keep your content 100% relevant to your primary topic, keyword density will take care of itself. Obsessing over keyword density just leads to clunky and over-optimized content. Of course, you want to include your keywords in the headline and most of the sub headlines of your content. But you don’t want it to appear awkward or keyword stuffed either.
So before you write your articles, choose three subtopics which relate to your overall topic. You can do this by going to the Google Keyword Tool and typing in your primary keyword phrase. You’ll get a list of keywords which are considered (by Google) to be relevant to your primary keyword. Choose three keywords from that list and create subtopics around those keywords.
If you do this and if you keep your content from wandering off in to irrelevant tangents, you’ll naturally end up with a good natural keyword density.
#2: Check the LSI Keywords of Your Higher Ranking Competitors
No one is 100% certain how Google measures keyword density, but you can get a pretty good idea of what’s working by looking at what’s working. Type your primary keywords into the Google search bar and use a keyword density measuring tool to check the keyword density of your top three ranking competitors.
Don’t just look at their primary keywords. Look at the keywords which occur second, third and fourth most frequently on their pages. Check a few of their secondary key pages and see if you can identify a theme in how they use their primary and secondary keywords. You might find that they’re using some secondary keywords you’re not even using on your site.
Sometimes, adding content which is related to these secondary keywords is all you need to create a natural and relevant keyword density.
Use Google’s Synonyms
As an online marketing company, we see a lot of poorly optimized content. Most of it can be dramatically improved by using the primary keywords only a few times and by using Google approved synonyms to beef up the keyword density. Google approved synonyms are easy to find. Just type your keywords into the search engine and look for all the bolded words on the search results page. These are considered, by Google, to be synonyms of your primary keyword.
Swap these synonyms out for your primary keyword 30 to 50% of the time instead of using your primary keywords every 100 words. This way, your content will look natural to your visitors and stay relevant to your primary keyword phrase. Keep your topics and subtopics relevant, use the same LSI keywords as your competitor and use Google approved synonyms.
That’s all it takes to keep your keyword density natural and to avoid being slammed by future updates from Google.