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With today's database and digital printing technology, it is now possible to deliver highly personalized direct mail pieces based on an unlimited number of criteria.
What's so important about Variable Data Printing?
One mail piece with relevant Personalization.
Below is an example of the data fields needed for a personalized postcard campaign.
The customized targeted list containing pertinent information is the major ingredient for a successful one-to-one marketing campaign.
Studies of consumer behavior have repeatedly shown marketing that is relevant to people's lives is considerably more effective than generic marketing. Quite simply, MSI is a Sacramento printing company that allows you to match your offers with your customer's likely buying preferences. This revolutionary technology customizes messages, names, images, products -- the possibilities are endless. Below is just one example of variable data technology in action:
2331 First Ave.
Stockton, CA 95742
231 Thomas St.
Sacramento, CA 95823
4401 Johnson St.
Rancho Cordova, CA 95743
NOTE: In addition to the variables listed above, there are many other things that can be included: multiple versions for different club locations; variable backgrounds, text colors; market new memberships based on gender, age and income.