What's so important about Variable Data Printing?
One mail piece with relevant Personalization.
Below is an example of the data fields needed for a personalized postcard campaign.
The customized targeted list containing pertinent information is the major ingredient for a successful one-to-one marketing campaign.
Studies of consumer behavior have repeatedly shown marketing that is relevant to people's lives is considerably more effective than generic marketing. Quite simply, MSI is a Sacramento printing company that allows you to match your offers with your customer's likely buying preferences. This revolutionary technology customizes messages, names, images, products -- the possibilities are endless. Below is just one example of variable data technology in action: