With today's database and digital printing technology, it is now possible to deliver highly personalized mail pieces based on an unlimited number of criteria. What's so important about this? Studies of consumer behavior have repeatedly shown marketing that is relevant to people's lives is considerably more effective than generic marketing. Quite simply, we allow you to match your offers with your customer's likely buying preferences. This revolutionary technology customizes messages, names, images, products -- the possibilities are endless. Below is just one example of variable data technology in action:
One-to-one Marketing.
One mail piece with relevant personalization.
Personalized Mail
Below is an example of the data fields needed for a personalized postcard campaign.
Relevant Information
The customized targeted list that contains pertinent information is the major ingredient for a successful one-to-one marketing campaign.
2431 Mercantile Dr., Suite A Rancho Cordova, CA 95742
NOTE: In addition to the variables listed above, there are many other things that can be included: multiple versions for different club locations; variable backgrounds, text colors; market new memberships based on gender, age and income.
