A Worksheet
Questions to Ask Before You Start a Direct Mail Campaign!
Planning is crucial to the successful execution of a direct mail campaign. Here are some of the key questions that need to be answered prior to moving forward with creative development. Not knowing even some of the answers can result in wasting time and costing a great deal of money. Knowing the answers is the first step toward creating an effective mail package.

Fill in the form below to receive helpful information regarding your next direct mail marketing campaign.

1. What is the name of my project?
2. What is my specific objective of this mailing?
3. What measurable result am I seeking?
4. What is my budget?
5. Who am I mailing to (the target audience)?
6. What is my deadline (What's the 'in-home' date)?
7. What seasonal factors, competitive activity or inventory needs will affect my production and mailing schedule?
8. What is unique or special about my product?
9. How does my product differentiate from the competition?
10. What is the ONE most important benefit to my audience?
11. What is the offer, the enticement?
12. What enticement does my audience have to act NOW?
13. What enticement does my audience have to act NOW?
14. What strategies from my competitors do I need to address?
15. How are my prospects going to respond (Toll-free call/BRC/Website)?
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