Integrated Marketing

WITH PERSONALIZED URLs (PURLs)

The Internet changed everything . . .

Today, over 42% of Direct Mail recipients

prefer to respond on-line. You don't want to exclude them.

You need Integrated Marketing that combines:

Integrated Marketing utilizes print, mail, e-mail and web to personally touch and communicate with prospects and customers. Other forms of marketing/advertising media can be integrated into this technology including newspaper ads, TV and radio ads, billboards, magazine ads, fleet truck signage, etc.

Prospects and customers are directed to their personal web site through print or e-mail. Once in the site, they are greeted with their name and/or other personal information extracted from the mail list. They can be asked to fill out a survey and update their contact information, and/or they can be directed to another site where actual sales take place. There are numerous ways to use Integrated Marketing with PURLs to attain your many goals.

Request more information on PURLs.

Full Name:
Email:
Company:
Phone:
Zip Code:
Questions:	Please send me more information on Personalized URLs.
	Send a copy to your e-mail.

PURLs In Action!

PURLs + Direct Mail/Emails
Integrate PURLs into your next direct mail or email campaign. Monitor click-throughs and expand your ad content in one easy step.

PURLs Interactivity
The recipient follows their personalized URL to an online survey or informative message. The possibilities are limitless.

PURLs Instant Follow-Up
Once information has been submitted by the recipient, hot leads are posted to your dynamic online dashboard. "Follow-up and close the deal!"