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MSI Launches National Dealership Marketing Program

Team Basement Systems Convention

MSI is very proud to be named a new member of the Team Basement Systems Direct Marketing Team. Basement Systems is the industry leader for basement waterproofing, basement finishing, crawl space and foundation repair throughout its 300+ dealers across the U.S. and Canada. MSI was selected to provide customized direct marketing programs to each of its dealers. MSI has been working with Dan Fitzgerald, Basement Systems’ Director of Marketing, developing these programs, over the last 6 months.

Mickey Lebeck with dealer

MSI's Mickey Lebeck (right)
speaking with a dealer


The programs were unveiled at their annual dealership convention in August in Hartford, CT.  Approximately 1,200 people, representing over 200 dealerships,attended the convention. Along with hosting a booth for dealers to discuss their specific needs, MSI's CEO, Mickey Lebeck, was also asked to speak at their “Affordable Direct Marketing” break-out sessions. The response was and continues to be outstanding, as we are meeting with all interested dealers and launching their individualized programs.


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