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Fulfillment: The Business Growth Strategy Most Marketers Aren’t Thinking About

Is your fulfillment company helping you market your business and gain new customers? Okay, maybe that’s not their job. But most business owners are focused so much on making new sales that they don’t even think about what’s happening after the sale is “closed.” They see fulfillment as part of their operations process.

But is a sale really completed just because someone has paid for a product? That all depends on what your business goals are and what it is that you’re really trying to sell to your customers. Are you simply selling products or are you in the trust business? If you’re in the trust business, you need to have the attitude Publix supermarkets used to have about sales. They believed that a sale wasn’t completed until the product was consumed and enjoyed by the customer.

That’s the exact same attitude your fulfillment house should have about delivering your products, handling customer inquiries and managing refund requests and charge backs. A fulfillment house that can do a fantastic job in these areas CAN help you grow your business by turning your existing customers into loyal promotes. Here are a few ways MSI has helped our customers do this…

Modern Consumers Demand Speed, We Deliver

Modern consumers are impatient and speed has now become an assumed part of the buying process. Technology now exists which can give them exactly what they want and without them having to wait for it. As a fulfillment company, MSI has seen the impact which a good fulfillment process can have on your bottom line through fast delivery.

We’ve seen companies who have very high refund rates because their fulfillment house is either taking too long to get orders delivered, or because they’re not available to respond to customer inquiries about the status of an order. There’s no excuse to lose a sale because the product couldn’t get delivered on time. That’s why we only use the best methods of delivery and keep our printing equipment in top shape, so your customers can get what they expect.

Modern Consumers Demand Accuracy, We Deliver

You’ve probably had the frustrating experience of ordering something and not getting exactly what you expected. Didn’t give you a very good impression of the company did it? And you’ve probably heard that a consumer who has a bad experience is more likely to complain than a consumer how has had a good experience. You can’t afford to work with a fulfillment house that sends accurate orders. This can cost you in poor online reviews, loss of repeat business and in extra shipping costs due to having to correct inaccurate orders.

MSI is proud to say that our customer retention rate has been over 90% for years now because we take order accuracy very seriously. Your fulfillment house should have a track record at least this good.

Modern Business Owners Demand Data, We Deliver

Our WMS system was designed by a business owner who understand how important it is for you to have quick and easy access to all the details about order status, inventory status, order pre-notification and real-time reporting access. The more you know about what’s happening with your customers, the more control you have and the more peace of mind you have in handling customer service challenges.

Is your fulfillment company giving you the speed, the accuracy and the control you need to run and to grow a thriving business? Are they making it easy for you to get great reviews from your customers? If not, it may be time to look into a different service.

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