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Direct Mail Marketing

 

Direct Mail Marketing

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Direct Mail & Printing

Are you looking for new customers or trying to keep your current customers?

MSI Direct Mail Marketing is located in Sacramento and we are one of Northern California’s leading direct mailing and printing companies. We are dedicated to helping marketing and advertising professionals perform their tasks more efficiently while enhancing their bottom line. You can request a FREE Direct Mail Marketing Quote for your business.

MSI’s direct mail consultants work with clients to design innovative direct mailing strategies by utilizing state-of-the-art direct mail technologies and equipment to help clients reach and retain loyal customers and find new prospects.

We are a direct mail company that can handle any size printing and mailing project for clients in Sacramento, San Francisco, Los Angeles, San Diego, Houston, Chicago, New York and most other cities in the United States.

MSI has been in the direct mail marketing, printing and direct mailing equipment business for three generations, partnering with clients in their direct mail marketing campaigns. We have helped advance the revolution in direct mail services that now allows organizations to precisely target their customers.

Direct mail is our core competency and we do it very well. From inkjet addressing to variable digital printing, we can engage your reader one to one at the mailbox. Getting their attention and moving the reader to action is the goal of direct mail advertising.

You can trust your direct mail campaign with MSI as we are a leader in the direct mail industry.

 

 

 

Direct Mail Services

From direct mail list acquisition to postal route selection to creative design and direct mail printing, MSI direct mailing services are all under one roof - fast, efficient and ready when you are. Our direct mail account executives will work with you to create a mail campaign designed to reach your audience with a targeted message and a specific call to action. Whether it’s a special announcement, a Grand Opening, a sale on certain products or a political campaign, MSI’s comprehensive direct mail services is your choice to get the job done right and on time.

 

Our Direct Mail Services include:

  • List Acquisition & Data Processing
    • DeDuping
    • NCOA
    • CASS
    • DPV
  • Secure FTP Site
  • Customer Information Management
  • Creative Design and Copywriting
  • Ink Jet Addressing
  • Variable Image Digital Printing
  • Tabbing
  • Die Cutting and Shaped Based Direct Mail
  • Postal Presorting
  • Inserting Letters & Flats
  • Poly-Bag equipment
  • Labeling equipment
  • Postage Meters
  • Live Stamp Application
  • Post-it Notes Messaging & Application
  • Fulfillment Services & Warehousing
  • Delivery & Pickup /services

 

Our printing company also includes full bindery services to compliment your direct mail campaign:

  • Folding
  • Cutting/Trimming
  • Die Cutting
  • Collating
  • Stitching
  • Bookletizing
  • Perfect Binding
  • Coil Binding
  • Round Cornering
  • UV Coating
  • Shrink Wrapping
  • Laminating
  • Punching/Drilling

 

Marketing Consulting

MSI offers a ONE-STOP direct mail marketing service that takes your project from concept to completion. We help you every step of the way to ensure that your direct mail campaign is a success. This comprehensive approach to direct mail is what sets us apart from our competition. We take your direct mail campaign seriously.

MSI is a full service marketing firm that can provide your company with a wide range of business marketing services including Brand Consulting, Marketing Strategy and Advertising Plan.

MSI’s core principle: “Apply the highest standards of excellence to all aspects of customer service – design, print, and mailing services used in the production of all projects.”

MSI believes in three very important factors which make direct mailing a highly successful marketing channel for business:

  • The Art
    Creatively combining elements to build a Winning Campaign 

    1. Mailing List
      This is the most important part of a direct mail campaign. The “right” list will help you reach your target audience.
    2. Message
      Keep it simple and make it clear. It must contain ‘what’s in it for the customer’. The power of direct mail lies in the offer or the enticement. Include a prominent call-to-action that tells the customer how to respond to your enticing offer.
    3. Response Mechanism
      The best direct mailing campaigns have built-in response mechanisms to encourage prospects to respond immediately. Make it easy and make it obvious. Delivery System – USPS Postage is one of the greatest costs in a direct mail campaign. MSI’s mail experts and software assures 100% deliverability.
  • The Math
    Calculating Success 

    1. Raw Cost per Response
      Cost Per Response = Cost Per Package / Response Rate
    2. Loaded Cost per Response
      Cost Per Response = (Cost Per Package / Response Rate) + Fulfillment +Telemarketing
    3. Cost per Sale
      Cost Per Sale = Cost Per lead / Closing Rate
    4. Hitting Breakeven
      Response Rate = Cost Per Package / Cost Per Response
    5. Hitting the Cost per Response Target
      Package Cost = Cost Per Response x Response Rate
  • The Science
    Beating the Control package with accurate testing methods 

    1. Review the Control Package
      Make a list of all the key elements: offer, format, copy and graphic presentation. Which elements would benefit from new or added emphasis?
    2. Test the Elements Most Likely to Increase Response
      In most cases, this means waiting to test such elements as the color of the signature on the letter. Instead, start with the “biggies” of offer, format, copy, layout and design.
    3. Have a Good Reason for Testing
      Don’t test on a whim. What can you do differently that might elicit a better response over the standard format of your mailings (the Control Package).

 

DIRECT MAIL FULFILLMENT

MSI also has a direct mail fulfillment warehouse located in the Sacramento area and we offer variable image printing (VIP) and one-to-one marketing solutions. We personalize your direct marketing materials by matching them with the buying preferences and purchasing history of your customers – one to one. Each of your flyers, brochures, catalogs or mailers are personalized which means that every piece is slightly different from the one that comes off the press right behind it. The text, images and graphics are customized for each customer. So customers who buy red, see red; customers who buy blue, see blue. Customers who buy high-end see top-of-the line; customers on a budget see value. Customers who are young see excitement; mature customers see trust and stability.

In other words, we help you develop a marketing solution that combines your customer information and data with our sophisticated software, digital direct mail printing capability and marketing skills to produce direct mail marketing materials that are as individual as your customers. And we do it for a price that will delight the most budget-conscious accounting departments.

We use our printing technology and direct marketing experience to help you find new customers and dramatically increase your customer response rates. MSI’s proven marketing method can enhance your cash flow by allowing your company to boost market share and position your company as an industry leader.

Request Direct Mail Marketing Quote

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