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Direct Mail Services

From direct mail list acquisition to postal route selection to creative design and direct mail printing, MSI direct mailing services are all under one roof - fast, efficient and ready when you are. Our direct mail account executives will work with you to create a mail campaign designed to reach your audience with a targeted message and a specific call to action. Whether it’s a special announcement, a Grand Opening, a sale on certain products or a political campaign, MSI’s comprehensive direct mail services is your choice to get the job done right and on time.

Marketing Consulting

MSI offers a ONE-STOP direct mail marketing service that takes your project from concept to completion. We help you every step of the way to ensure that your direct mail campaign is a success. This comprehensive approach to direct mail is what sets us apart from our competition. We take your direct mail campaign seriously.

MSI is a full service marketing firm that can provide your company with a wide range of business marketing services including Brand Consulting, Marketing Strategy and Advertising Plan.

MSI’s core principle: “Apply the highest standards of excellence to all aspects of customer service – design, print, and mailing services used in the production of all projects.”

MSI believes in three very important factors which make direct mailing a highly successful marketing channel for business:
Art, Math and Science.

• The Art
  Creatively combining elements to build a Winning Campaign
  1. Mailing List
     This is the most important part of a direct mail campaign. The “right” list will help you reach your target audience.
  2. Message
     Keep it simple and make it clear. It must contain ‘what’s in it for the customer’. The power of direct mail lies in the offer or the enticement. Include a prominent call-to-action that tells the customer how to respond to your enticing offer.
  3. Response Mechanism
     The best direct mailing campaigns have built-in response mechanisms to encourage prospects to respond immediately. Make it easy and make it obvious. Delivery System – USPS Postage is one of the greatest costs in a direct mail campaign. MSI’s mail experts and software assures 100% deliverability.
     • The Math
       Calculating Success
       1. Raw Cost per Response
          Cost Per Response = Cost Per Package / Response Rate
       2. Loaded Cost per Response
          Cost Per Response = (Cost Per Package / Response Rate) + Fulfillment +Telemarketing
       3. Cost per Sale
          Cost Per Sale = Cost Per lead / Closing Rate
       4. Hitting Breakeven
          Response Rate = Cost Per Package / Cost Per Response
       5. Hitting the Cost per Response Target
          Package Cost = Cost Per Response x Response Rate
     • The Science
       Beating the Control package with accurate testing methods
       1. Review the Control Package
          Make a list of all the key elements: offer, format, copy and graphic presentation. Which elements would benefit from new or added emphasis?
       2. Test the Elements Most Likely to Increase Response
          In most cases, this means waiting to test such elements as the color of the signature on the letter. Instead, start with the “biggies” of offer, format, copy, layout and design.
       3. Have a Good Reason for Testing
          Don’t test on a whim. What can you do differently that might elicit a better response over the standard format of your mailings (the Control Package).

DIRECT MAIL FULFILLMENT

MSI also has a direct mail fulfillment warehouse located in the Sacramento area and we offer variable image printing (VIP) and one-to-one marketing solutions. We personalize your direct marketing materials by matching them with the buying preferences and purchasing history of your customers – one to one. Each of your flyers, brochures, catalogs or mailers are personalized which means that every piece is slightly different from the one that comes off the press right behind it. The text, images and graphics are customized for each customer. So customers who buy red, see red; customers who buy blue, see blue. Customers who buy high-end see top-of-the line; customers on a budget see value. Customers who are young see excitement; mature customers see trust and stability.

In other words, we help you develop a marketing solution that combines your customer information and data with our sophisticated software, digital direct mail printing capability and marketing skills to produce direct mail marketing materials that are as individual as your customers. And we do it for a price that will delight the most budget-conscious accounting departments.

We use our printing technology and direct marketing experience to help you find new customers and dramatically increase your customer response rates. MSI’s proven marketing method can enhance your cash flow by allowing your company to boost market share and position your company as an industry leader.