What is effective SEO?
Although there are varying answers to this question, most SEO consultants warn against buying cheap SEO and they can summarize their answers with the following breakdown:
- Your website position has increased on Google, Bing and other search engines.
- Traffic to your website has increased.
- You also see an increase in sales sourced from Google and other search engines.
Cheap SEO - You Get What You Pay For
First and foremost, do not go the cheap route here because you will only find out that your new SEO consultant completed a two week crash course from the ACME school of internet education. Just like the title of this blog, you truly get what you pay for. Keep in mind though that pricing is never precise and consultants vary in their estimates. Some consultants simply take a guess, where others are overcautious and will require you to do some preparatory homework first. You may be asked for organic search engine traffic statistics, sales data and other metrics. While this may be more work on your part, this will help a consultant give you a more accurate estimate and help an SEO consultant identify profitable target keywords, evaluate their conversion rate, as well as profit potential. Do your research and find a good SEO company.
How can you spot “quality” SEO?
One of the biggest factors of good SEO is backlinks. Backlinks are links that point to your site from other websites. These backlinks also need to be quality backlinks. A website with a lot of high-quality backlinks will be higher ranked, while other websites that do not have any may remain completely invisible to search engines. Content creation is also important to good SEO. If your website does not have good content that includes keywords and topics that people will search for, it will not matter whether or not you have the best looking website on the planet. Creative content is critical when it comes to SEO success or failure as inspired content will drive customers to share (social media, blogs, etc.), and this creates links. Good SEO is a result of the above puzzle pieces all fitting together.
How do you hire the “Right” SEO consultant?
First of all, you need to hire a good SEO consultant from a trusted Internet marketing company. If you are not sure about the company’s reputation and what results they have delivered for clients, simply ask for references. Now, that is not to say that there are not some very obvious red flags out there. For example, if you ask your SEO consultant what DMOZ is and they answer, “It is a rock band from 1982.” you may want to hire another SEO consultant. This also applies if you ask what the character limit is for Meta titles and descriptions, how H1 tags should be used on your home page or how Google ranks websites and the response is a blank stare or the consultant is looking at you like you have two heads. Again, cheaper is not better. The right SEO consultant will know how to answer these questions and much, much more.