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Search Engine Optimization (SEO)


The Future of SEO: New Google Algorithm Updates Part 3

Part 3 of 3: The Future of SEO and What We Need To Know

So far we’ve talked about a new technology called RankBrain, and Google’s algorithm as a whole. But what’s next for SEO marketing? Where do we go from here when not just the technology is changing, but so is the industry as a whole? It’s important for content producers to keep an eye to the future when developing and creating content. Continue reading



Why Companies Should Be Using SEO and Pay Per Click

When deciding on a digital marketing strategy, the options of SEO and Pay Per Click are often high on the agenda. Two of the most common and effective digital marketing strategies, each of them has pros and cons that should be considered.  So if you're wondering why companies should be using SEO and Pay Per Click (PPC), read on to find out more. Continue reading



The Future of SEO: New Google Algorithm Updates Part 2

Part 2 of 3: Google’s Algorithm: What You Need To Know

As we mentioned in Part 1, Google’s algorithm is complex and changes as new technology becomes available. Google is purposefully vague on the subject, but at one point they claimed to have developed close to 10,000 “signals” and variations on those signals to determine where a page ranks based on the search entered. When it comes to SEO marketing, a general understanding of how the algorithm functions, is crucial to having successful campaigns. Below we’ll talk a bit about the things you need to know about the algorithm to be successful. Continue reading



Google announces stricter penalties for sites which violate its Webmaster Guidelines

In the last couple of months, the Google Search Quality Team has sent out a warning via its Google Webmaster Central blog advising that permanent removal of sites from the search engine results pages (SERPs) is now likely for offenders who repeatedly violate its Webmaster guidelines, especially those which are obviously spam-focused. Continue reading



They Said “SEO is Dead.” Were they Right?

A few years ago, the “SEO is Dead” posts started being published. Now, here we are, years after some of these claims have been made about SEO going the way of the Titanic. Were they right? Is SEO, as we know it, dead, and is something else about to take over the world of internet marketing? I’ve been thinking about this question a lot lately as I’ve seen websites which once ruled page one drop to page two, three….or even off the SERPs altogether.

Having seen other sites rise to the top of the search results because of recent algorithm changes, here’s my take on the controversial topic of the death of SEO. Continue reading



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