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Custom MarketMail® or Die Cut Mail in Transparent Poly Envelope

Receiving a Custom MarketMail® piece can be like getting a gift in your mail box. That is because of the plethora of shape, size and thickness attributes that can be produced to create a marketing piece that will surely be noticed.

The term Custom Market Mail refers to mail that is not rectangular in shape and does Die Cut Sample 1not meet the USPS standards for automated postage discounts. Examples of these special mail pieces are die-cut images of your product, an animal, a floral bouquet, or an LP (long playing record for you younger marketers).

Odd shapes and creative formats do not come in the mail box every day, so these pieces are much more likely to be pinned up or shared. They will garner more curiosity, interest and, consequently, higher response rates.

Best practices apply to Custom Market Mail as with any direct marketing strategy. Your target audience helps determine the offer, response mechanism, call to action and the look and feel of the piece.

Custom Market Mail is delivered differently to the post office than is regular mail. MSI will ship your bundled mailing to each applicable Destination Delivery Unit (DDU) (the facility where the mail will be sorted for delivery by the mail carrier), or take them directly there. Once the shipment is at the appropriate DDU the postal carriers will include them in their route.

Each Custom Market Mail piece includes the appropriate carrier release endorsement, indicating that a deliverable Customized Market Mail piece will be left in a safe location near the recipient’s mailbox if it will not fit inside the box. As with any mailing, an updated and complete customer data base and mail file helps your message reach your desired target.Die Cut Sample 2

Customized Market Mail pieces cannot weigh more than 3.3 oz. Each mail piece must be between 3-1/2" and 12" high and 5" and 15" long, with length being the distance between the two outermost points. Pieces don’t have to be uniform in thickness, but must be between 0.007" at the thinnest point and 3/4" at the thickest point, including attachments.

The minimum number of pieces for Custom Market Mail is 200 pieces per mailing, but not all of them need to be for the same DDU.

Customized Market Mail enclosed in Poly Envelopes
Customized Market Mail die-cut pieces can be enclosed in transparent poly envelopes. This allows for the same impact but reduces the cost of shipping and delivery considerably.  In this scenario, the piece would be classified as a “flat” by the USPS postal standards instead of a Custom MarketMail®. There are USPS approved poly envelopes from very small to very large to accommodate your most creative designer.

MSI has the design acumen, professionalism and equipment to create, produce and mail Custom Market Mail. If you would like to learn more about the impact and uses of this Direct Marketing Tool, please contact your sales representative at MSI or call 916.631.7400 and we will be happy to answer your questions and help get that special piece in the mail.

 

 

10 Marketing Resolutions for 2014

It’s a new year and for many businesses, it’s time for a fresh start. It’s time to reflect on everything that transpired last year and make plans for a very prosperous 2014. With the start of the new year, we want you to be as successful as possible. To help you get 2014 off the right start, below are 10 marketing resolutions to help you accomplish all of your business goals in 2014!  

1. Use Data Hygiene to Clean Up Your Data
Keep your data hygiene in check in 2014. Many business owners fall into the trap of not cleaning up their lists – both for eNewsletter marketing and for direct mail lists. Business owners tend to not want to do the mundane task of deleting duplicates or scrubbing lists to get rid of incorrect addresses. MSI can help with data hygiene in two areas. For Data In, we will take your customer’s data and clean it up to improve the percentage of mail delivered. MSI also will purchase targeted email lists for their clients to make sure you are reaching your ideal customer. For Data Out, we will make sure that all outgoing mail is compliant with the United States Post Office mail rules. By utilizing Data Hygiene, your company will experience lower costs per sale, your audience will be more targeted and you will see a higher ROI. Contact MSI about help cleaning up your data.

2. Measure Campaign Success
As a business owner, you should always measure the success of your marketing campaigns. You should constantly track where your customers and potential customers are coming from. A simple way to do this is with online forms, where potential clients can fill out their information, along with a drop down menu on how they heard about you. Also, you can simply ask. When you spend money on direct mail campaigns, you can track visitors when they visit your landing page. Also, with many email newsletter services, you can track what links your potential clients are clicking on. Tracking campaign success can really show the return on your marketing investment and will enable you to make smart marketing decisions for your company. Always measure your results and your conversion rate.

3. Create Effective Landing Pages
Create an effective and high converting landing page that will be crucial to your online success in 2014. A landing page is a highly optimized web page for the sole purpose of selling to your potential customer. You want to make sure like all of your other marketing materials that this is professionally designed. This is even more crucial when you are selling high end products/services. Custom landing pages should be created for most direct mail and marketing campaigns. Your landing page should have a clear goal with a call to action, such as a sale on a product purchase or a free download and should be designed for a higher conversion rate and greater ROI. You can also add analytics to your page, so you can track customer demographics. Make sure your messaging is consistent and you are providing your customers exactly what they are looking for. How can you market the landing pages? You can do a direct mail or email campaign with links to the landing page. You can also buy Pay Per Click (PPC) ads on Google to drive traffic to the landing page. Ask about MSI’s new Direct Mail Cloud program.

4. Make a Customer Retention Plan
A customer retention plan is necessary to maintain relationships with existing customers and develop relationships with new ones. Direct mail is one great way to keep in touch with current and potential new customers (see below for more on direct mail). An eNewsletter is also an effective marketing tool and a great way to keep in touch with your customer base, whether on a monthly or weekly basis. Always make sure you have a way to collect your customer’s information on both your website and landing pages. Utilize social media to keep in contact with your customers and pick a platform you can use regularly.

5. Send Direct Mail More Often
If you are not using direct mail, you may consider doing a test campaign in 2014. This should be a part of your marketing strategy and a regular schedule should be in your marketing plan. Send out the mailer on a regular basis (it’s more effective than a single mailing) and carefully monitor the results. An effective direct mail campaign has the following elements: format, trackable offer and list. First though, you need to consider the following items. What is the goal of your direct mail campaign? Lead generation or product sales? What is the status of your current list? Is this a qualified list or a list that is outdated? When you consider the above items, you are more likely to have an effective campaign. Contact MSI about a free direct mail quote.

6. Think About Marketing Automation
Many business owners get tied up doing mundane, repetitive, non-profit generating tasks and if you fall into this category, you should really think about marketing automation. While there are several services out there that can help, you want to find the best one to help your business. Whether this is having products automatically being sent out from your company (wouldn’t it be nice to make money while you are sleeping?) to lead generation tools to help increase your business. Marketing automation is the new buzz word in the marketing industry and you will probably hear much more about marketing automation in the upcoming year. Ask MSI about what time saving and cost effective tools are available for your business.

7. It’s Time to Update Your Website
Many business owners struggle with updating their own website and if you haven’t made this happen in 2013, make this a goal for 2014. Whether you need a complete overhaul or minor updates, an Internet Marketing consultant can review your website for you and make recommendations. Major updates include a complete overhaul on a different platform such as WordPress. Minor updates are updating content (you should always have fresh content), adding a features section or an events/press page, and adding new products/services. Many business owners are missing out on a lot of business from an outdated website or landing page. And, if you do not have a mobile version of your website, you will need a mobile website in 2014.

8. Add Internet Marketing, SEO and Social Media to Your Business Plan
If you are a business owner, you should already have Internet marketing, SEO and social media in your business plan and if you do not you should make this a priority for 2014. SEO business plans revolve around one basic idea: search engines attract enough attention to be considered to be a viable marketing platform. Also, 80% of all people 14 years of age and older use search engines to purchase products and services online. Keep in mind that Google constantly is changing Internet search rules and this is why it is important to hire an Internet Marketing expert to evaluate all of the above. The last thing you want is to have Google penalize, or possibly ban your website. MSI has an Internet Marketing expert with more than 17 years of experience helping website owners with SEO, blog marketing, social media marketing and other online marketing services. Request your free website consultation from us today.

9. Follow up
Always follow up with potential clients after events and put a follow up plan in place. Many business owners attend events and fail to follow up. This may sound absolutely basic, but it is the truth. If someone gives you their business card, send an email or make a phone call. A coffee meeting can turn into a prosperous business referral relationship or your new potential client may even hire your company for your services. When you do not follow up, you have not only wasted your time at a networking event, you are also basically flushing dollars away.

10. Do a Marketing “Check Up”
Make sure your marketing materials are up-to-date and do reflect your brand. Many business owners tend to not take the professional route and do these items on their own accord, which results in a poor representation of their company. Hire a marketing professional. If you are not a graphic designer, chances are the flyers you made on your own are not going to pull in new clients. MSI can help you with our full service marketing capabilities including direct mail, print, Internet marketing, fulfillment and may other marketing services.

 

 

 

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