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Why Companies Should Be Using SEO and Pay Per Click

When deciding on a digital marketing strategy, the options of SEO and Pay Per Click are often high on the agenda. Two of the most common and effective digital marketing strategies, each of them has pros and cons that should be considered.  So if you're wondering why companies should be using SEO and Pay Per Click (PPC), read on to find out more. Continue reading



The Essential Ingredients of a Successful PPC Campaign

Running a successful pay-per-click (PPC) campaign is far more technical than many first time campaign managers realize.  Really it is a highly competitive challenge between you and others that are competing in the same market to attract the clicks of users.

Understanding the rules of the game and getting some familiarity with the playing field will give you an advantage over less experienced or less competent opponents. Make no mistake about this: it is a competition, and you must be determined to win, no matter what it takes. Anything less than a total commitment to the task and you are probably wasting your money.
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Will Customer Service be the Trump Card for Modern Marketing?

We now live in the most information saturated society in history. And can you guess what kind of information people DON'T want to see more of? That's right...advertising. Business owners need advertising; we can't stay in business without it. But customers have had enough of it. It's getting harder and harder to get people's attention these days...not to mention expensive.

I’ve seen PPC campaigns where companies are paying up to $10 for just a few seconds of someone’s attention. Even successful companies sometimes have to be willing to take a loss on their initial sales so that they can gain a new customer and make up their profits on the back end.

Considering this, how important do you think customer service is going to be in creating sustainable business growth? Will you be able to make enough new sales to make up for what you’re missing in customer retention and in follow up sales? Seems like risky business doesn’t it? More companies are realizing just how risky and unsustainable it is to depend heavily on new sales to keep cash coming into their business.

Many of them are realizing that customer service is the new trump card for growing your business, here’s why… Continue reading



Why You Should Be Using Google PPC (Pay Per Click Advertising)

Google PPC CampaignMany business owners hear about Google PPC and run away screaming due to an abundance of spam emails or other misinformation that will end up in their junk folder. The truth of the matter is that Google PPC can help in any industry, whether you are a small business or a large corporation. This also applies if you own a HVAC, insurance, automotive, casino, mortgage, or education company as well as many other industries. Here are a couple of tips you may not know about:

Google Pay Per Click (PPC) is one of the most popular forms of advertising among business owners. The reason being that, as a business owner, you can control costs. You can also use this as an effective advertising tool; imagine an affordable way to generate traffic to your website, gain new customers and profit at a minimal cost. It's a no-brainer, right? As a business owner you get to control expenses by setting a daily maximum for each ad.

How Does PPC Advertising Work? As always, a very popular question, yet the answer is quite simple: with PPC you only pay when someone clicks on your ad and visits your website. Cost-wise how much you pay for each click depends on how much you are willing to bid for selected keywords. The higher the bid, the higher your chances of getting listed on the top of a search engine page. When managed properly, either on your own or hiring a company such as MSI to do this for you, pay-per click advertising will not only attract prospects to your website but convert them into paying customers.

Other Benefits of Google Adwords. Your ad can not only be used as an advertising template for online ads, it is also a great way for you to get your website more exposure on the internet. When you place the highest bid on a keyword or phrase you get instant exposure when someone searches for your keyword in their browser in a Google search.

How do you Set Up and Manage Google Pay Per Click? This is where we come in and we are happy to either set it up for you or even provide a free consult. Basically, we create an account for you and, based on our conversation, we select potential keywords. We write your ad, place your bid per click and set your daily maximum – we always stay within your budget. As an MSI customer, you get to decide if you only want your ad to appear on Google or on other websites. You can also select specific websites where you want your ad to appear. Though your ad is obviously subject to Google’s approval, we will also handle that for you and will launch your marketing program quickly.

Where we come in …

PPC is a very important marketing campaign and even more specifically a search engine marketing strategy. Contact us for a consult first to avoid unnecessary brain damage on your part. We have PPC advertising down pat and deliver results for our clients. The bottom line is that using a pay per click (PPC) advertising campaign can result in increased traffic to your website and result in profit for your business.

For more information please contact us at MSIMail.



The Cure for a Marketing Director’s Worst Nightmare

If you’re a marketing director (or a small business owner doubling as a marketing director), you are probably spending too much time tyring to figure out what forms of marketing works and you are trying to keep up with the endless changes in online marketing trends. You’re trying to learn (and stay on top of) PPC, SEO, Social Media, blogging video marketing, email marketing, direct mail and whatever other marketing methods which you’re using to stay ahead of the competition and to create sustainable business growth.

It’s no wonder you’ve got all these great ideas but no time implement them. When are you going to finally have time to start working on those great ideas you’ve had for the past few years? If this sounds like your daily routine,  it might be time to partner with an online marketing firm.

Yes, I know. Sounds like a self-serving promotion for our services doesn’t it? Maybe…hut here are a few questions you might want to consider before you dismiss this as just another invitation to work with us…

How Valuable is Your Time?

Time is the only resource you can’t get more of. You’ve got a finite amount of energy and once it’s gone, you have to go to bed and do the stuff that you didn’t get done today tomorrow. How many great marketing campaigns and product ideas will you have to put off till later because you didn’t start on them today? How long will this hold you back?

For the next week, keep track of how much time you spend trying to double as a marketing director (or business owners) and an online marketing expert. How much time are you burning up trying to keep up with the perpetually evolving technologies and trends in the online marketplace? If you’re burning up a lot of time today, you probably will be next week, and next month and next year as well. This is one reason a lot of business owners and marketing directors are teaming up with firms who specialize in online marketing.

How Valuable is Your Brain?

As an entrepreneur (which most marketing directors have to be to some degree), your brain is your most valuable asset. You have the ideas, the insights and the expertise to make a LOT of things happen. The problem, again, is that you’re burning up too much of your physical, mental and emotional energy trying to tackle this beast called online marketing. What would happen if you could reclaim those 20, 30 or 40 hours a week and start investing them into leveraging your most valuable asset to create winning marketing campaigns?

Just think about all the great entrepreneurs and visionaries in history. Most of them knew very little about how to do the hands on work required to promote their vision. They leveraged the skills of other people and invested their energy only into the things which ONLY they could do.

Can You Communicate Your Ideas Clearly?

So if you’re interested in working with a team of online marketing experts to execute your ideas, the only thing you need is good communication skills. If you can clearly communicate your ideas to our team members and provide us with feedback, we can take care of the rest. We have teams which specialize in direct mail, fulfillment, PPC marketing, Social Media marketing, web design, Social Media and content marketing.

Remember, you can’t get more time. But you can start investing your time and your energy into the things which will create the best results in the shortest amount of time.




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