Optimize Email, Direct Mail and Landing Pages for Better Results
Published June 10, 2011 | 
A Winning Combination - Three Marketing Methods
Billions of dollars are spent globally each year on marketing. Thousands of marketing agencies, directors and managers continually develop new approaches and innovative strategies to promote their products and services. Despite the many imaginative and novel campaigns that companies launch annually, many of them still rely on three basic marketing methods which consistently deliver excellent results when managed correctly: targeted or bulk direct mail, which is one of the oldest marketing methods; its relatively young cousin, targeted or bulk email; and the newer ‘Big Kid on the Block,’ the landing page. These three marketing methods can work individually, but are far more effective when they are all encompassed in one campaign. Continue reading
