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5 Online Marketing Strategies that Have Always Worked and Always Will

Online marketing has changed a lot over the past 10 years. It just makes me wonder…ten years from now, what’s going to be obsolete and what will still be working? Will there even be such thing as SEO? What about email marketing…or social media marketing? How can you make sure that you’re investing your time, money and energy into marketing strategies that will still be working in 10 years?

After giving this careful thought, I’ve come up with five things which I believe will always be relevant and effective in online marketing. You can invest your time, money and energy into these strategies with confidence. Continue reading

 

 

4 Things You Should Know Before Hiring an SEO Firm

Since SEO companies still aren’t being regulated, and might never be, it’s hard to separate the experts from the self-proclaimed experts. It’s common for SEO companies to be founded by someone who read an eBook on the subject (a book which may or may not have been written by an expert) and who has no real world experience in online marketing. In many cases, they don’t even do the work themselves. They just manage their relationship with you and outsource all the work to someone else.

In some cases, this outsourcing can be a good arrangement. It can save you lot of money and get out of the confusion and chaos which comes from communicating with an entire team. In other cases, it can be a disaster. It all depends on how adept your SEO consultant is. Here are four things you can look for when hiring an SEO company to make sure you make a smart decision with your outsourcing…

Continue reading

 

 

One Metric That Can Boost Your Direct Mail Success

How do you know if your direct mail marketing campaign was a success? For most marketers, it all comes down to this formula:

Total money earned from sales - Total Money Spent = ROI

If your “ROI” (return on investment) is positive, the campaign was a success. If it’s negative, the campaign wasn’t a success. But is this really the most important metric to consider when measuring the success of your direct mail campaigns? I don’t believe it is. There’s another metric which is more important. If you measure and improve this metric, it could change the way you do business:

Continue reading

 

 

Five Ways Direct Mail Can Make Your Online Marketing More Profitable

I had another interesting conversation with a business owner about SEO, direct mail marketing and online marketing. It seems that a lot of people are still thinking of direct mail as one method, SEO as another and email marketing as another. But I’d like to share five ways you can use online marketing AND direct mail together to create a powerful marketing campaign…

#1:  Find Them Online, Connect With them Offline
People are burnt out with email. The response rates and delivery rates for email are dropping so drastically that it doesn’t make sense to depend only on email as a means of reaching customers. Why not collect your prospect’s physical addresses and offer to send them something via old fashioned snail mail? You’ll get less form submissions, but your follow ups will appear more credible and they’ll have a much better chance of getting a response.

#2:  Use Direct Mail for Existing Customers
If people have already bought from you, don’t just email them. Put them on a follow up campaign and send them a good, printed offer (newsletter, catalog) every month, or twice a month. If they’ve bought from you already, there’s a good chance that they’ll buy from you again, and using direct mail will make it easier to get their attention than if you just use email.

#3:  Use Direct Mail In Addition to SEO
If customers aren’t finding you via Google, you need to find another way to connect with them. Why not use direct mail? You can always put an offer on your direct mail flyers for them to like your company's Facebook page or to sign up for your email list as well as your physical mailing list.

Of course, I recommend that you keep working on getting to the first page of Google, but using direct mail will help you get in front of the people who may otherwise never find you on the internet.

#4:  Use PPC & Facebook Marketing to Build Your Physical Mailing List
One is always the worst number in marketing, so why depend on email alone? If you’re getting a lot of emails from your users, but your email response rate is low, it’s probably because you’re relying on email only. If you ask for a physical address and offer to mail them something in exchange for giving their contact information, you’ll have more than one way to reach your customers. You’ll be more visible and, if your Google PPC and Facebook marketing campaigns are well written, you’ll get more responses than you could by just using email.

#5:  Offer Shippable Products
If you’re only selling virtual products, you could be missing out on some opportunities to test higher price points. This is especially important if you’re selling information products or software. Digital products are great, but people still love getting packages in the mail. So instead of only offering digital products, try creating a physical product with a higher price point. You’ll find that people who prefer shippable products are a different breed of consumer. They’re more value focused and usually willing to pay more money.

There you have it, five ways to use direct mail to make your online marketing more profitable. If you have other ideas, be sure to tell us about them in the comments!

 

 

USPS QR Code Promotion

MSI QR CodeUSPS will be offering a 2% postage discount on all mailers that include a color or branded QR code. The mail needs to contain a code that directs to a mobile-optimized website.  For branded codes to qualify, they must have one color other than black, white or gray; others require two.

Program Period: February 1 - March 31, 2014
For more information about saving 2% on your next mailer, Contact your MSI sales rep to register for this promotion. 

Read More QR Promotion Requirements from USPS

 

 

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