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Email Marketing

 

Email Marketing & Rented Lists, Is it Worth the Hassle?

Building your own email marketing list used to be really easy. That’s all changed. These days, it takes a long time to build up a substantial client list using the standard lead capture and email marketing strategies. Is it a better idea to just buy or rent the email lists and bypass the list building headaches so you can skip the list building and get right into email marketing and making money? Here are a few things to keep in mind if you decide to use this strategy... Continue reading

 

 

The Most Powerful (& Most Obvious) Strategy in Online Marketing?

Online marketing isn’t that hard. In fact, if more people knew how easy it was, I imagine it would be a lot harder because there would be more competition. So I was thinking about this the other day and realized that EVERYONE I’ve seen succeed with online marketing has basically following the same strategy. I know, I’ve made it sound too simple already. But check out these three steps because I think this will make a lot of sense to you… Continue reading

 

 

Why Your Email Marketing Campaigns Aren’t Working

So you’re using email marketing, but your open rates are extremely low and you’re not getting the conversions you’d hoped for. Is email marketing really worth the trouble or has it been devalued by anti-spam laws and by consumers who are frustrated with information overload? Is email marketing really worth it?

If you’re asking this question you’re not alone. Thousands of marketers are frustrated with their email marketing results. They’ve heard about how the “money is in the list,” but they’re still not getting the results they want. But I’d like to introduce you to a few key reasons email marketing isn’t working for some companies and to show you how to get your email marketing on the right track.

Email Marketing Shouldn’t Be Your Only Playing Card

If email marketing isn’t getting you the results you want, your email marketing might not be the real problem. Your overall marketing strategy simply might not have enough variety built into it. Continue reading

 

 

Emailing & Declining Open Rates: What Should You Do About Them?

email marketing icon

Email marketing isn’t dying, but it’s certainly becoming more challenging every year. Email open rates are declining, anti-spam laws are becoming more complicated and email service providers like Gmail, Hotmail and Yahoo are making it harder and harder for marketing emails to get through to customers. In fact, you might not have heard of this yet, but some email service providers are now marking mail as spam, not because of customer spam complaints, but in response to the average open rate of the email sender.

If the sender has a low enough open rate, any email from the sender is regarded as junk. So having a high open rate is essential, not just for getting your emails read. It’s now the rite of passage for getting into your customers inbox! Let’s look at a few things you can start doing to make sure YOUR emails aren’t forever exiled into the spam bin without your customers ever being able to see them…

Use Double Opt-in Emails

For obvious reasons, a lot of marketers don’t like double opt-in emails. But using the double opt-in can be a good strategy for making sure that the people who sign up for your list actually read your emails. Many opt-in pages include thank you pages which instruct the user to go to their inbox and to confirm the opt-in before the free newsletter or the giveaway is sent to the customer. If your opt-in incentive is good, people will go to their inbox and comply with your opt-in confirmation.

This will make it more likely that they’ll get your emails AND that they’ll remember you when you email them in the future. If they don’t confirm the opt-in, you have to wonder whether they were really that interested in the first place and whether it will be worth keeping them on your list. Most email servers allow you to automatically delete anyone who hasn’t confirmed an opt-in within 48 hours, which will keep your list from being cluttered with “dead leads.”

Follow Up With a Phone Call

Instead of just asking for an email, ask for a phone number and offer a free recorded message to the people who opt-in to your email list. I know, sounds like a lot of work, but it can be done very inexpensively and it will really help you stand out amidst the companies who have gotten lazy and who depend only on email to build customer relationships.

We now have the technology which allows you to automate this process by sending the new subscriber a welcome message. The more forms of media (phone, direct mail, etc.) you use to connect with your customers, the more they’ll remember you and the more likely they’ll be to respond to your emails when they do get them.

Use Social Media

While you’re getting the customer’s email address, ask them to like your Facebook page or to follow you on Twitter. Once again, this will put your messages in front of them in more ways than just via email. The more types of media you use and the more contacts you make to your customers, the more likely they’ll be to remember you. Remember that email marketing isn’t the only game in town. It’s not even the best one. But when coupled with other follow up strategies, email can be a powerful way of turning your warm prospects into paying customers and for turning your past customers into loyal buyers.

Just try some of these methods and see how your response rates increase over the next 6 to 12 months. You’ll worry less about the declining open rates and start building a following which will help you get past the common limitations of email marketing.

 

 

Could Email Marketing Save You From “Marketing Hell?” (Part II)

In part one of this series on email marketing, we talked about how to segment your email lists according to your different customer types:

  1. Cold prospects: prospective customers who haven’t heard of your company yet.

  2. Warm prospects: prospective customers who HAVE heard of you and who have responded to some type of advertising but haven’t yet spent money with you.

  3. One-time buyers: customers who have bought from you once but who haven’t bought a second time.

  4. Loyal buyers: customers who have bought from you more than once.

Once you’ve got these lists built, you’ll need a strategy for following up with them and using email marketing and direct mail marketing to increase your profits and referrals. So let’s talk about some strategies for making that happen… Continue reading

 

 

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