As a business owner, you realize the importance of a happy customer. Customers are the bloodline of your business. Without them, you’d have no chance of success. That’s why keeping your customers happy should be your number one priority.
Business owners often focus their efforts on finding ways to attract new customers. While this is important and certainly something you should be thinking about, don’t underestimate the value of your current customer base. By ensuring that your existing customers are happy you are creating a long lasting relationship and promoting repeat business. A customer that feels valued is one that will show loyalty to your product or service and one who will spread the word to friends and family about your great service and in turn attract new customers.
So, how exactly do you go about fostering this sense of value? A thank you card. Don’t underestimate its value. It’s the little things that make customers take notice. It’s what sets you apart from your competitors. Continue reading