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Direct Mail Marketing


Five Steps to Great Direct Mail Copywriting

In direct mail marketing, there are three things you must have in order to succeed:

  1. A well-qualified list
  2. A great offer
  3. A well-written promotional message

The first two are fairly easy but creating a well-written promotional message is another story. So in this article, I’d like to share five things you can do to make sure your promotional messages are well-written and effective in getting responses: Continue reading



Direct Mail: 10 of the Most Common Mistakes Companies Make

Unlike digital marketing, direct mail doesn’t rely on flashy graphics or eye-catching videos. Direct mail is a unique form of marketing and so it comes with its own unique set of challenges and advantages.

The list below shows some of the most common mistakes companies are making in their direct mail strategy, and how you can avoid them: Continue reading



Dissecting your direct mail marketing strategy

What comes to mind when you think of direct mail marketing? For most businesses it’s a way to generate revenue. When done correctly, it can be very effective. There are three cases where direct mail marketing can be very effective:

  1. Generating new leads
  2. Engaging non-active customers
  3. Selling more to your existing customer base

These are three different priorities and should be treated as such. Meaning you shouldn’t use the same campaign to target these three groups. Each campaign should look different and should say different things. Continue reading



The Power of the Thank You Card

As a business owner, you realize the importance of a happy customer. Customers are the bloodline of your business. Without them, you’d have no chance of success. That’s why keeping your customers happy should be your number one priority.

Business owners often focus their efforts on finding ways to attract new customers. While this is important and certainly something you should be thinking about, don’t underestimate the value of your current customer base. By ensuring that your existing customers are happy you are creating a long lasting relationship and promoting repeat business. A customer that feels valued is one that will show loyalty to your product or service and one who will spread the word to friends and family about your great service and in turn attract new customers.

So, how exactly do you go about fostering this sense of value? A thank you card. Don’t underestimate its value. It’s the little things that make customers take notice. It’s what sets you apart from your competitors. Continue reading



7 Most Common Direct Mail Marketing Mistakes

We all know that direct mail marketing can be an effective way of increasing your business’s bottom line. The problem, however, is that not doing it effectively can hurt your business.

Here are seven common mistakes you should avoid: Continue reading



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