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The Customer Experience and Return Business

Today’s consumers are more informed than ever because they can research to their hearts’ content at home, in a comfortable chair, in real time. They can compare prices, availability, quality, reviews, and even judge you on your website appearance and user-friendliness (functionality).

Happy, emotionally fulfilled customers, however, don’t necessarily search for something “better.” These consumers are your foundation. Cultivating their loyalty can be well worth the effort. Continue reading




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