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MSI Launches National Dealership Marketing Program

Team Basement Systems Convention

MSI is very proud to be named a new member of the Team Basement Systems Direct Marketing Team. Basement Systems is the industry leader for basement waterproofing, basement finishing, crawl space and foundation repair throughout its 300+ dealers across the U.S. and Canada. MSI was selected to provide customized direct marketing programs to each of its dealers. MSI has been working with Dan Fitzgerald, Basement Systems’ Director of Marketing, developing these programs, over the last 6 months.


The programs were unveiled at their annual dealership convention in August in Hartford, CT.  Approximately 1,200 people, representing over 200 dealerships,attended the convention. Along with hosting a booth for dealers to discuss their specific needs, MSI's CEO, Mickey Lebeck, was also asked to speak at their “Affordable Direct Marketing” break-out sessions. The response was and continues to be outstanding, as we are meeting with all interested dealers and launching their individualized programs.




The MSI Sales Team

This month, in our ongoing campaign to introduce you to the family of MSI, we are highlighting two of our Sales Team members.  We are happy to attach faces and personalities to the voices you hear and the emails you read. We have an ongoing campaign highlighting our many departments and the people who make the magic happen.

Chris Creelman is our most flamboyant Sales Representative. If you have received his personal marketing material, or you are one of his customers, you already know his wonderful outgoing personality that exudes his passion for his work, mixed with a charming touch of humor.

Chris joined MSI in November of 2011 when Citadel Communications closed its doors.  He worked 13 years at Citadel during which time he added to his already extensive knowledge of commercial printing and sales.  Prior to Citadel, Chris was a “Newspaper Ad Man” dating back to 1978 when newspapers were king of the information age. He has consistently sought out new technology and trends to stay at the forefront of direct marketing best practices.

With ink in Chris’ veins for 36 years, this home-grown Sacramentan knows how to keep his customers happy. He’s a specialist at creatively working with his clients to insure their jobs are done right, on time and produce the results intended.

Chris considers listening, humor and scrambling golf as 3 of his top skills. He has managed a wide variety of customers over the years including: Jackson Rancheria Casino, Crocker Art Museum, SMUD, Sacramento County, CSUS, IBM and numerous Associations and Ad Agencies. With over 50 mouths to feed, he’s always looking for more top-notch clients. Outside of work he spends most of his time with his wife Bernie, feeding and wranglin’ the 50+ animals on their small farm and howling at the moon.

This is a testimony from just one of Chris’s happy customers:

“I just heard that our first Pull-Tab redemption day was Extremely Successful, thanks again”.

Cleave Dal Porto
Advertising Manager
Jackson Rancheria Casino Resort

Chris Ekasala came to MSI in May of 2007 starting out as a Customer Service Representative. It didn’t take long for Management to see his potential as a Sales Representative and he was soon on his way to a successful career in the Direct Marketing Sales.

Chris was not new to Direct Marketing before he joined MSI’s team. He was the Art Director for Intelligent Direct Marketing where he created direct mail campaigns for the auto industry--yes, Chris is a graphic designer as well as a top sales representative. Chris continues to use his design skills as an added value to some of his customers here at MSI.

Working at MSI affords our Sales Team the opportunity to engage with a wide variety of industries. Chris resonates well with the auto industry and his specialty of choice is the HVAC market. He has many satisfied and successful customers including Mike Rogers from Creative Media Partners who sent this testimony to Chris:

Chris, I love you man! The speed at which you work is rarely found in today's service providers. You make me look super responsive to my clients. And, when you make me look good it makes me infinitely loyal to you!

Mike Rogers, Creative Media Partners

When Chris is not representing MSI in the Sales function, he is spending family time with his two children Jordan, 17 and Caiden, 10. He is also passionate about his gym work outs and decorating his new home, inside and outside.

Please stop by the MSI Sales Team office when you can and meet the staff if you have not done so already. You will find a group of highly professional people ready to jump in and help you reach your goals.



Pre-Holiday Custom Mug Sale

MSI is offering up to 40% off custom holiday mugs. They make great Holiday Gifts or you can sell them for a profit. You can turn the mugs into great gifts by adding treats, coffee, tea or other goodies. Check out some of the most popular mugs at great prices. This offer expires on December 5, 2013 so contact your MSI sales rep today to make your order View Holiday Mugs



Holiday Mailing Dates

The busy Holiday season will be here soon. If you have ever mailed in December, you know that things can get crazy at the post office. So take a look at the Holiday Mail Dates so you can plan ahead and avoid any delays in your mailings during this Holiday season.



USPS Offers QR Code Discounts for July and August

Building on last year’s promotional success, the United States Postal Service is offering QR Code discounts for July and August 2012. QR Codes are quickly becoming a staple tool for many businesses looking to reach out to their customers in a constantly-evolving and tech-savvy world. With the USPS offering discounts again this year, this is definitely an advantage business managers should be excited to grab.

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