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MSI Launches National Dealership Marketing Program

Team Basement Systems Convention

MSI is very proud to be named a new member of the Team Basement Systems Direct Marketing Team. Basement Systems is the industry leader for basement waterproofing, basement finishing, crawl space and foundation repair throughout its 300+ dealers across the U.S. and Canada. MSI was selected to provide customized direct marketing programs to each of its dealers. MSI has been working with Dan Fitzgerald, Basement Systems’ Director of Marketing, developing these programs, over the last 6 months.


The programs were unveiled at their annual dealership convention in August in Hartford, CT.  Approximately 1,200 people, representing over 200 dealerships,attended the convention. Along with hosting a booth for dealers to discuss their specific needs, MSI's CEO, Mickey Lebeck, was also asked to speak at their “Affordable Direct Marketing” break-out sessions. The response was and continues to be outstanding, as we are meeting with all interested dealers and launching their individualized programs.




The MSI Sales Team

This month, in our ongoing campaign to introduce you to the family of MSI, we are highlighting two of our Sales Team members.  We are happy to attach faces and personalities to the voices you hear and the emails you read. We have an ongoing campaign highlighting our many departments and the people who make the magic happen.

Chris Creelman is our most flamboyant Sales Representative. If you have received his personal marketing material, or you are one of his customers, you already know his wonderful outgoing personality that exudes his passion for his work, mixed with a charming touch of humor.

Chris joined MSI in November of 2011 when Citadel Communications closed its doors.  He worked 13 years at Citadel during which time he added to his already extensive knowledge of commercial printing and sales.  Prior to Citadel, Chris was a “Newspaper Ad Man” dating back to 1978 when newspapers were king of the information age. He has consistently sought out new technology and trends to stay at the forefront of direct marketing best practices.

With ink in Chris’ veins for 36 years, this home-grown Sacramentan knows how to keep his customers happy. He’s a specialist at creatively working with his clients to insure their jobs are done right, on time and produce the results intended.

Chris considers listening, humor and scrambling golf as 3 of his top skills. He has managed a wide variety of customers over the years including: Jackson Rancheria Casino, Crocker Art Museum, SMUD, Sacramento County, CSUS, IBM and numerous Associations and Ad Agencies. With over 50 mouths to feed, he’s always looking for more top-notch clients. Outside of work he spends most of his time with his wife Bernie, feeding and wranglin’ the 50+ animals on their small farm and howling at the moon.

This is a testimony from just one of Chris’s happy customers:

“I just heard that our first Pull-Tab redemption day was Extremely Successful, thanks again”.

Cleave Dal Porto
Advertising Manager
Jackson Rancheria Casino Resort

Chris Ekasala came to MSI in May of 2007 starting out as a Customer Service Representative. It didn’t take long for Management to see his potential as a Sales Representative and he was soon on his way to a successful career in the Direct Marketing Sales.

Chris was not new to Direct Marketing before he joined MSI’s team. He was the Art Director for Intelligent Direct Marketing where he created direct mail campaigns for the auto industry--yes, Chris is a graphic designer as well as a top sales representative. Chris continues to use his design skills as an added value to some of his customers here at MSI.

Working at MSI affords our Sales Team the opportunity to engage with a wide variety of industries. Chris resonates well with the auto industry and his specialty of choice is the HVAC market. He has many satisfied and successful customers including Mike Rogers from Creative Media Partners who sent this testimony to Chris:

Chris, I love you man! The speed at which you work is rarely found in today's service providers. You make me look super responsive to my clients. And, when you make me look good it makes me infinitely loyal to you!

Mike Rogers, Creative Media Partners

When Chris is not representing MSI in the Sales function, he is spending family time with his two children Jordan, 17 and Caiden, 10. He is also passionate about his gym work outs and decorating his new home, inside and outside.

Please stop by the MSI Sales Team office when you can and meet the staff if you have not done so already. You will find a group of highly professional people ready to jump in and help you reach your goals.



The Three Musketeers of the MSI Design Team

Introducing Team MSI

MSI’s expansion into the world of integrated marketing began in 2006 with the purchase of new equipment and the acquisition of new team members experienced in print production, design and marketing. Our production capacity continues to expand, too, as we strive to remain at the forefront of methodology and technology with regard to direct marketing.

We are happy to introduce team members from our various departments in this and future installments of our newsletter. Each of us is dedicated to your success and we hope you find this information interesting and helpful.

The Three Musketeers of the MSI Design Team
“All for One and One for All!”

In-house design services began in February of 2006 with the hiring of Teri Paulus. Teri came to MSI from LectraMedia (print and mail house in Nevada City, California) where she had been Print Production Manager for two years, followed by three years of sales to trade clients including designers, printers and brokers. Teri has been a professional graphic designer since 1994 when she began producing marketing material for the Grass Valley Downtown Association as Director and in-house designer. Most importantly, her experience with LectraMedia and eight years with MSI have given her the opportunity to become an expert in mail piece design, best practices and copywriting.

Teri has a diverse background which has aided in her ability to grasp new concepts and vernacular. During her professional career, she has been a Landscape Architect, Jr. Forester, logger, wildland firefighter, Executive Director of a Business Improvement District, Personnel Analyst, and Parks and Recreation laborer. Teri believes her greatest skill is being able to understand and empathize with a wide variety of people. This is in part why she can help you drill down to what you want to accomplish with your marketing message, and how to get there.

Teri is published in Sierra Heritage Magazine and wrote weekly articles on Landscape Design and also Fitness for the Union newspaper in Grass Valley.

Teri’s education includes an Associate Degree in Forestry from Sierra College, and a Bachelor of Science degree with Honors in Landscape Architecture from U.C. Davis.

Dennis Wolfers came to MSI in January of 2009 as manager of the Data and Prepress departments. Dennis has

extensive experience with variable data printing, which he combines with excellent design skills. MSI uses FusionPro variable data software to produce personalized mail pieces. The software, combined with Dennis’ knowledge of Javascript, allows us to integrate design and data in a large spectrum of projects with complicated data streams. Dennis does all this while preserving the intent of the original designer and meeting the intricate requirements of the USPS.

The attention to detail that Dennis brings to the team guarantees your data and design deliver the right message to the right audience.

Dennis is also a past professional at LectraMedia, Inc. of Nevada City. During his seven years at LectraMedia, he managed the Prepress department focusing on high-quality digital printing and mailing services.  Dennis excelled at developing process automation solutions and efficiency improvements. He also served as in-house designer and provided technical advice and training to designers preparing projects for LectraMedia.

Dennis owned Alegra Design in Santa Clara for ten years prior to moving to the Sierra foothills and LectraMedia. His design studio produced work for Apple, Ashlar, Dionex, HP, Intel, SCO, Seagate, and many others, creating collaterals, tradeshow graphics, packaging, websites, and branding. The more complicated the design, the more you can trust it to get done right at MSI.

The design department recently acquired another graphic designer, Rich Quigley. Rich is a consummate professional and has an extensive background in graphic design.  Rich worked with the Tehachapi News newspaper in Bakersfield for three years designing advertisements for print and web, and also running the pre-press/production department.

Rich’s two years as Production Artist for Forester Communications gave him the experience and skills to design quickly and creatively within tight time frames. His education and proficiency in English have added another dimension to MSI’s copy writing and editing services.

To top off Rich’s design experience, he was graphic designer for Sacramento’s own Tower Records for two years. He designed for a plethora of media and also preflighted all work running through the design department. The visitors and projects that came to the headquarters where Rich worked were eclectic and unique. He used this opportunity to develop creative skills afforded by the wide variety of subject matter.

Rich is extremely proficient in IT and is a proud alumnus of the Geek Squad at Best Buy. Rich is right and left brained - a great combination for the benefit of all our MSI customers. Rich’s education includes an Associate of Arts in Graphic Design from De Anza College and a Bachelor of Arts in English from Cal Poly, San Luis Obispo.

Please stop by the Design Department on you next visit to MSI and say hi to Rich, Dennis and Teri!




Pre-Holiday Custom Mug Sale

MSI is offering up to 40% off custom holiday mugs. They make great Holiday Gifts or you can sell them for a profit. You can turn the mugs into great gifts by adding treats, coffee, tea or other goodies. Check out some of the most popular mugs at great prices. This offer expires on December 5, 2013 so contact your MSI sales rep today to make your order View Holiday Mugs



Holiday Mailing Dates

The busy Holiday season will be here soon. If you have ever mailed in December, you know that things can get crazy at the post office. So take a look at the Holiday Mail Dates so you can plan ahead and avoid any delays in your mailings during this Holiday season.



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