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The Future of SEO: New Google Algorithm Updates Part 3

Part 3 of 3: The Future of SEO and What We Need To Know

So far we’ve talked about a new technology called RankBrain, and Google’s algorithm as a whole. But what’s next for SEO marketing? Where do we go from here when not just the technology is changing, but so is the industry as a whole? It’s important for content producers to keep an eye to the future when developing and creating content. Continue reading

Five Steps to Great Direct Mail Copywriting

In direct mail marketing, there are three things you must have in order to succeed:

  1. A well-qualified list
  2. A great offer
  3. A well-written promotional message

The first two are fairly easy but creating a well-written promotional message is another story. So in this article, I’d like to share five things you can do to make sure your promotional messages are well-written and effective in getting responses: Continue reading

Why Companies Should Be Using SEO and Pay Per Click

When deciding on a digital marketing strategy, the options of SEO and Pay Per Click are often high on the agenda. Two of the most common and effective digital marketing strategies, each of them has pros and cons that should be considered.  So if you're wondering why companies should be using SEO and Pay Per Click (PPC), read on to find out more. Continue reading

The Future of SEO: New Google Algorithm Updates Part 2

Part 2 of 3: Google’s Algorithm: What You Need To Know

As we mentioned in Part 1, Google’s algorithm is complex and changes as new technology becomes available. Google is purposefully vague on the subject, but at one point they claimed to have developed close to 10,000 “signals” and variations on those signals to determine where a page ranks based on the search entered. When it comes to SEO marketing, a general understanding of how the algorithm functions, is crucial to having successful campaigns. Below we’ll talk a bit about the things you need to know about the algorithm to be successful. Continue reading

10 Top Services Offered by Great Digital Marketing Companies

Online marketing services are an important element for any business model, and should always be part of your overall marketing strategy.  While it is possible to undertake online marketing yourself, unless you have a thorough understanding the concepts, you may not use it to its best effect. Hiring an outside company to take care of your online marketing will leave you to focus on growing your business, but if you're unsure about how an outside company could help your business, here's 10 top services offered by great digital marketing companies. Continue reading

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