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Five Steps to Great Direct Mail Copywriting

In direct mail marketing, there are three things you must have in order to succeed:

  1. A well-qualified list
  2. A great offer
  3. A well-written promotional message

The first two are fairly easy but creating a well-written promotional message is another story. So in this article, I’d like to share five things you can do to make sure your promotional messages are well-written and effective in getting responses: Continue reading

 

 

Direct Mail: 10 of the Most Common Mistakes Companies Make

Unlike digital marketing, direct mail doesn’t rely on flashy graphics or eye-catching videos. Direct mail is a unique form of marketing and so it comes with its own unique set of challenges and advantages.

The list below shows some of the most common mistakes companies are making in their direct mail strategy, and how you can avoid them: Continue reading

 

 

3 Uncommon Ways to Use Online Marketing to Get More Qualified Leads

Online marketing is one of the most popular methods of lead generation. However, for many marketers, it’s also become one of the most frustrating, especially over the past few years. These days, you can have thousands of subscribers on your email list, thousands of Facebook likes, Twitter followers and You Tube fans, but little or no sales as a result.

Does this sound familiar? If so, I’d like to introduce you to three uncommon ways to get more qualified leads using online marketing. Continue reading

 

 

Email Marketing & Rented Lists, Is it Worth the Hassle?

Building your own email marketing list used to be really easy. That’s all changed. These days, it takes a long time to build up a substantial client list using the standard lead capture and email marketing strategies. Is it a better idea to just buy or rent the email lists and bypass the list building headaches so you can skip the list building and get right into email marketing and making money? Here are a few things to keep in mind if you decide to use this strategy... Continue reading

 

 

Dissecting your direct mail marketing strategy

What comes to mind when you think of direct mail marketing? For most businesses it’s a way to generate revenue. When done correctly, it can be very effective. There are three cases where direct mail marketing can be very effective:

  1. Generating new leads
  2. Engaging non-active customers
  3. Selling more to your existing customer base

These are three different priorities and should be treated as such. Meaning you shouldn’t use the same campaign to target these three groups. Each campaign should look different and should say different things. Continue reading

 

 

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