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WHAT IS VARIABLE DATA PRINTING?

With today's database and digital printing technology, it is now possible to deliver highly personalized direct mail pieces based on an unlimited number of criteria.

What's so important about Variable Data Printing?

Studies of consumer behavior have repeatedly shown marketing that is relevant to people's lives is considerably more effective than generic marketing. Quite simply, MSI is a Sacramento printing company that allows you to match your offers with your customer's likely buying preferences. This revolutionary technology customizes messages, names, images, products -- the possibilities are endless. Below is just one example of variable data technology in action:

One-to-one Marketing
One mail piece with relevant personalization.

Personalized Mail
Below is an example of the data fields needed for a personalized postcard campaign.

Relevant Information
The customized targeted list containing pertinent information is the major ingredient for a successful one-to-one marketing campaign.

FIRST

LAST

TYPE

OFFER

GEN/AGE

PHOTO

MESSAGE

REP

CANCEL

ADDRESS

CSZ

John

Simmons

Single

25%

M 26-35

male26.tif

male26.txt

Jackie

September

2331 First Ave.

Stockton, CA 95742

Michelle

Stein

Single

30%

F 65+

fema65.tif

fema65.txt

Sharon

November

231 Thomas St.

Sacramento, CA 95823

Kim

Bryant

Single

25%

F 18-25

fema18.tif

fema18.txt

Derrick

December

4401 Johnson St.

Rancho Cordova, CA 95743

NOTE: In addition to the variables listed above, there are many other things that can be included: multiple versions for different club locations;
variable backgrounds, text colors; market new memberships based on gender, age and income.

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MSI can provide Direct Mail, Print & Graphic Design, Web Design and Internet Marketing Services (SEO, SEM, Social Media) to hundreds of cities in the United States, Canada and the rest of the World including:

California: Sacramento, Rancho Cordova, Roseville, Rocklin, Elk Grove, Granite Bay, Folsom, El Dorado Hills, Citrus Heights, Davis, Stockton, Modesto, South Lake Tahoe, San Francisco, Oakland, San Jose, Fresno, Los Angeles, Malibu, San Diego, Anaheim, Long Beach, Santa Ana, Irvine and other California cities and counties.

Outside of California: New York, Boston, Chicago, Detroit, Columbus, Cleveland, Milwaukee, Houston, Austin, San Antonio, Dallas, Fort Worth, El Paso, Arlington, Miami, Jacksonville, Phoenix, Tucson, Mesa, Philadelphia, Indianapolis, Memphis, Baltimore, Charlotte, Seattle, Portland, Denver, Colorado Springs, Washington DC, Las Vegas, Albuquerque, Atlanta, Virginia Beach, Honolulu, Maui, Minneapolis, Raleigh and most other cities.