One of the more effective forms of direct mail marketing involves postcard mailings. If designed and developed properly, a postcard campaign can generate a significant amount of new leads and repeat business. Additionally, post card campaigns are considerably more cost-effective than many other types of direct mail marketing, or the more traditional types of advertisements. Read Full Article
Leave a commentDirect Mail Marketing Tips for High Impact Advertising
Direct mail marketing is considered one of the most cost-effective and efficient forms of advertising in the industry today. Direct mail marketing campaigns are most effective when a specific audience is targeted, such as customers who are already shopping for relevant products or services. Read Full Article
4 CommentsUnderstanding The Importance of SEO
Most businesses have a website and could benefit from showing up on the first page of the search engine results but business owners do not fully understand the importance of SEO. Read Full Article
Leave a commentUSPS Announces Retail Replacement Option
The USPS has announced the proposed downsizing/rightsizing from the current 100,000 retail outlets for postal services across the country to a smaller number of retail outlets. The USPS contends that the number of people doing business online, at shopping destinations, and with smart phones justifies the reduction of postal facilities. Read Full Article
Leave a commentDirect Mail Marketing
Direct mail marketing can create a huge advantage for your business. It has the ability to provide a positive experience with your brand that keeps it trustworthy and memorable. Businesses of all sizes have been using the printed message to reach businesses and consumers. Direct mail has the ability to familiarize and motivate without costing a fortune. Read Full Article
3 CommentsCreating Successful Direct Mail Marketing Campaigns
Every business’ marketing plan should include direct mail marketing. Direct mail marketing can be the most cost-effective way to advertise a business or service when done correctly. It doesn’t matter what size a business is, or what industry it falls in, all businesses can benefit from direct mail marketing campaigns. There are several key components to creating an effective direct mail marketing campaign for your business: Read Full Article
1 CommentSearch Engine Optimization & Internet Marketing
If you are familiar with Internet marketing, you have probably heard the term Search Engine Optimization (SEO). This is a key tactic for any online marketing. You may wonder why SEO is so important to the success of today’s businesses. MSI Marketing gives some compelling reasons below why this tactic is both beneficial and crucial for your business, both long term and short term. Read Full Article
1 CommentQR Codes – Your New Best Friend
Since writing about QR codes in our May 2011 Newsletter, the awareness and interest in the new marketing phenomena has exploded. We thought you might like a closer look at how they work and how user friendly they are.
QR codes have been around since 1994 when they were created by Toyota subsidiary Denso-Wave to allow data to be decoded at high speed. They were used, among other things, to track auto parts through production. It is only recently that their marketing value has been realized. Astute business people all over the world are beginning to use them. You will start seeing QR codes on everything from t-shirts to billboards. Read Full Article
Leave a commentSEO and SEM Campaigns
What is SEO?
SEO or search engine optimization is an important aspect of internet marketing today. SEO allows you to achieve a better ranking on important search engines like Google, making your site more visible to online browsers. Generally, the more people who view your site the better chance you have of achieving sales, but what’s the best way to draw more people to your site? Search engines are widely used by online browsers all around the country. Read Full Article
4 CommentsOptimize Email, Direct Mail and Landing Pages for Better Results
A Winning Combination – Three Marketing Methods
Billions of dollars are spent globally each year on marketing. Thousands of marketing agencies, directors and managers continually develop new approaches and innovative strategies to promote their products and services. Despite the many imaginative and novel campaigns that companies launch annually, many of them still rely on three basic marketing methods which consistently deliver excellent results when managed correctly: targeted or bulk direct mail, which is one of the oldest marketing methods; its relatively young cousin, targeted or bulk email; and the newer ‘Big Kid on the Block,’ the landing page. These three marketing methods can work individually, but are far more effective when they are all encompassed in one campaign. Read Full Article
Leave a comment
