Did you know that MSI offers Full Service Fulfillment? MSI can manage your Fulfillment service with the same high quality and excellent customer service that we provide to all our customers. Let me introduce you to Gentry Jones, our Fulfillment Manager:
Teri Paulus
Author Archives: Teri Paulus
The USPS Will Overcome the US Congress
There has been a lot of negative press recently about the United States Postal Service and whether or not they can remain a viable ‘business.’ Yes, they are a business. They are a semi-independent federal agency that does not get budgeted tax-supported funding, so they run on their own revenue – like a business. It [...]
USPS Announces Retail Replacement Option
The USPS has announced the proposed downsizing/rightsizing from the current 100,000 retail outlets for postal services across the country to a smaller number of retail outlets. The USPS contends that the number of people doing business online, at shopping destinations, and with smart phones justifies the reduction of postal facilities.
Direct Mail Marketing
Direct mail marketing can create a huge advantage for your business. It has the ability to provide a positive experience with your brand that keeps it trustworthy and memorable. Businesses of all sizes have been using the printed message to reach businesses and consumers. Direct mail has the ability to familiarize and motivate without costing [...]
Creating Successful Direct Mail Marketing Campaigns
Every business’ marketing plan should include direct mail marketing. Direct mail marketing can be the most cost-effective way to advertise a business or service when done correctly. It doesn’t matter what size a business is, or what industry it falls in, all businesses can benefit from direct mail marketing campaigns. There are several key components [...]
QR Codes – Your New Best Friend
Since writing about QR codes in our May 2011 Newsletter, the awareness and interest in the new marketing phenomena has exploded. We thought you might like a closer look at how they work and how user friendly they are. QR codes have been around since 1994 when they were created by Toyota subsidiary Denso-Wave to [...]
The Art & Math of Direct Mail Letters
In a marketing letter, the sum of what is written, how it is presented, and the targeted audience, should equal a relevant message that builds brand recognition and compels the reader to take action – which optimally progresses toward a sale. Marketing letters are typically lead generation tools, not direct sale mechanisms. Sales will typically [...]
