Building on last year’s promotional success, the United States Postal Service is offering QR Code discounts for July and August 2012. QR Codes are quickly becoming a staple tool for many businesses looking to reach out to their customers in a constantly-evolving and tech-savvy world. With the USPS offering discounts again this year, this is [...]
MSI Marketing Staff
Author Archives: MSI Marketing Staff
The Future of US Mail
The debate and discussions on the future of US mail has been in the news for the past few years. No one seems to know exactly what direction it will take. Some extreme pessimists see the United States Postal Service completely going under in just a matter of time. While others, brightly optimistic, see it [...]
10 Reasons to Use Direct Mail Marketing
In a world of everything internet and all computers, many businesses forget about direct mail marketing. Why is this a problem for business owners? Ignoring snail mail is actually ignoring a way your business could be generating clients. Snail mail isn’t so obsolete that you are waiting on the Pony Express to make it across the US. [...]
How to Grow Your Business with Internet Marketing
Internet marketing is a powerful way to get your business noticed by thousands of potential clients. Determining how to properly market your business over the internet can be challenging, though. It takes time and work to build an effective internet marketing plan. But the resulting business which it brings for your company is definitely worth [...]
How To Get Backlinks
Every webmaster wants to know how to get backlinks. Quality "backlinks" are important to generating traffic flow to your website. Essentially, backlinking is when other sites link back to your website or an article on your website. The more sites which backlink to your website, the more popular your website becomes. Search engines notice this and consequently [...]
How to Create a Website
If you’d like to create an effective website but don’t know where to start, this article outlines the steps and explains how to create a website. Here are some of the key things you should consider before you begin:
The Internet and Direct Mail Marketing – A Fine Pair
In the early 1980’s, the Internet Protocol Suite (TCP/IP) was standardized and the world-wide network of interconnected TCP/IP networks called the Internet was introduced. Commercial Internet service providers (ISPs) emerged in the late 1990’s. The Internet was commercialized in 1995 when final restrictions regarding commercial traffic on the Internet were lifted. It wasn’t long before [...]
The Primary Goals of Postcard Marketing
One of the more effective forms of direct mail marketing involves postcard mailings. If designed and developed properly, a postcard campaign can generate a significant amount of new leads and repeat business. Additionally, post card campaigns are considerably more cost-effective than many other types of direct mail marketing, or the more traditional types of advertisements.
Direct Mail Marketing Tips for High Impact Advertising
Direct mail marketing is considered one of the most cost-effective and efficient forms of advertising in the industry today. Direct mail marketing campaigns are most effective when a specific audience is targeted, such as customers who are already shopping for relevant products or services.
Understanding The Importance of SEO
Most businesses have a website and could benefit from showing up on the first page of the search engine results but business owners do not fully understand the importance of SEO.
