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Leave a commentHow to Create a Website
If you’d like to create an effective website but don’t know where to start, this article outlines the steps and explains how to create a website. Here are some of the key things you should consider before you begin:
Leave a commentThe Internet and Direct Mail Marketing – A Fine Pair
In the early 1980’s, the Internet Protocol Suite (TCP/IP) was standardized and the world-wide network of interconnected TCP/IP networks called the Internet was introduced. Commercial Internet service providers (ISPs) emerged in the late 1990’s. The Internet was commercialized in 1995 when final restrictions regarding commercial traffic on the Internet were lifted. It wasn’t long before savvy marketers began using the Internet for advertising, integrating direct mail marketing and on-line sales. Direct mail marketing paired with the Internet, still remain the most cost-effective and efficient advertising technique available to a wide range of businesses and industries.
To benefit from using the Internet in conjunction with a direct mail marketing campaign, consider the following suggestions: Read Full Article
Leave a commentFulfillment at MSI – A Complete Package
Did you know that MSI offers Full Service Fulfillment? MSI can manage your Fulfillment service with the same high quality and excellent customer service that we provide to all our customers. Let me introduce you to Gentry Jones, our Fulfillment Manager: Read Full Article
Leave a commentThe USPS Will Overcome the US Congress
There has been a lot of negative press recently about the United States Postal Service and whether or not they can remain a viable ‘business.’ Yes, they are a business. They are a semi-independent federal agency that does not get budgeted tax-supported funding, so they run on their own revenue – like a business. It is easy to arrive at the conclusion that the USPS doesn’t run their business very well because they are struggling and they are in the process of implementing another postage increase. And, of course, the press is very good at spreading the negatives of any situation. There is more to the story however…. Read Full Article
1 CommentThe Primary Goals of Postcard Marketing
One of the more effective forms of direct mail marketing involves postcard mailings. If designed and developed properly, a postcard campaign can generate a significant amount of new leads and repeat business. Additionally, post card campaigns are considerably more cost-effective than many other types of direct mail marketing, or the more traditional types of advertisements. Read Full Article
Leave a commentDirect Mail Marketing Tips for High Impact Advertising
Direct mail marketing is considered one of the most cost-effective and efficient forms of advertising in the industry today. Direct mail marketing campaigns are most effective when a specific audience is targeted, such as customers who are already shopping for relevant products or services. Read Full Article
4 CommentsUnderstanding The Importance of SEO
Most businesses have a website and could benefit from showing up on the first page of the search engine results but business owners do not fully understand the importance of SEO. Read Full Article
Leave a commentUSPS Announces Retail Replacement Option
The USPS has announced the proposed downsizing/rightsizing from the current 100,000 retail outlets for postal services across the country to a smaller number of retail outlets. The USPS contends that the number of people doing business online, at shopping destinations, and with smart phones justifies the reduction of postal facilities. Read Full Article
Leave a commentDirect Mail Marketing
Direct mail marketing can create a huge advantage for your business. It has the ability to provide a positive experience with your brand that keeps it trustworthy and memorable. Businesses of all sizes have been using the printed message to reach businesses and consumers. Direct mail has the ability to familiarize and motivate without costing a fortune. Read Full Article
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