Building on last year’s promotional success, the United States Postal Service is offering QR Code discounts for July and August 2012. QR Codes are quickly becoming a staple tool for many businesses looking to reach out to their customers in a constantly-evolving and tech-savvy world. With the USPS offering discounts again this year, this is definitely an advantage business managers should be excited to grab.
Leave a commentThe Future of US Mail
The debate and discussions on the future of US mail has been in the news for the past few years. No one seems to know exactly what direction it will take. Some extreme pessimists see the United States Postal Service completely going under in just a matter of time. While others, brightly optimistic, see it continuing to exist as it has.
Admittedly, with the rise in postal prices and the extension of delivery times, along with the continual debt the postal service is accumulating, it does look less than happy for US mail. However, the USPS has existed since Benjamin Franklin proposed its establishment in the 1700s, and it has continued to morph from the Pony Express to delivering nearly a quarter of the world’s mail. And all right here in the United States. If the US mail can survive the changes that over three centuries has brought, there is still hope that the US mail can continue to have a future.
Leave a comment10 Reasons to Use Direct Mail Marketing
In a world of everything internet and all computers, many businesses forget about direct mail marketing. Why is this a problem for business owners? Ignoring snail mail is actually ignoring a way your business could be generating clients. Snail mail isn’t so obsolete that you are waiting on the Pony Express to make it across the US. Even with the US mail system having financial difficulties, it is still alive – sending out billions of pieces of mail every day.
By including direct mail in your business marketing plan, you are adding a powerful tool. And here are 10 great reasons why:
Leave a commentHow to Grow Your Business with Internet Marketing
Internet marketing is a powerful way to get your business noticed by thousands of potential clients. Determining how to properly market your business over the internet can be challenging, though. It takes time and work to build an effective internet marketing plan. But the resulting business which it brings for your company is definitely worth the effort.
There are several ways you can grow your business with internet marking. Some include the following:
Leave a commentHow To Get Backlinks
Every webmaster wants to know how to get backlinks. Quality "backlinks" are important to generating traffic flow to your website. Essentially, backlinking is when other sites link back to your website or an article on your website. The more sites which backlink to your website, the more popular your website becomes. Search engines notice this and consequently bump your site up on search results.
Tagged Backlinks, Google rankings, SEO Leave a commentLook for New Updates to the MSI Website
We are working on a redesign of the MSI website. Look for a new design and new information to help you market your business. Please let us know if there is anything that you would like to see on the new and improved MSI website.
Leave a commentHow to Create a Website
If you’d like to create an effective website but don’t know where to start, this article outlines the steps and explains how to create a website. Here are some of the key things you should consider before you begin:
Leave a commentThe Internet and Direct Mail Marketing – A Fine Pair
In the early 1980’s, the Internet Protocol Suite (TCP/IP) was standardized and the world-wide network of interconnected TCP/IP networks called the Internet was introduced. Commercial Internet service providers (ISPs) emerged in the late 1990’s. The Internet was commercialized in 1995 when final restrictions regarding commercial traffic on the Internet were lifted. It wasn’t long before savvy marketers began using the Internet for advertising, integrating direct mail marketing and on-line sales. Direct mail marketing paired with the Internet, still remain the most cost-effective and efficient advertising technique available to a wide range of businesses and industries.
To benefit from using the Internet in conjunction with a direct mail marketing campaign, consider the following suggestions: Read Full Article
Leave a commentFulfillment at MSI – A Complete Package
Did you know that MSI offers Full Service Fulfillment? MSI can manage your Fulfillment service with the same high quality and excellent customer service that we provide to all our customers. Let me introduce you to Gentry Jones, our Fulfillment Manager: Read Full Article
Leave a commentThe USPS Will Overcome the US Congress
There has been a lot of negative press recently about the United States Postal Service and whether or not they can remain a viable ‘business.’ Yes, they are a business. They are a semi-independent federal agency that does not get budgeted tax-supported funding, so they run on their own revenue – like a business. It is easy to arrive at the conclusion that the USPS doesn’t run their business very well because they are struggling and they are in the process of implementing another postage increase. And, of course, the press is very good at spreading the negatives of any situation. There is more to the story however…. Read Full Article
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