Online marketing services are an important element for any business model, and should always be part of your overall marketing strategy. While it is possible to undertake online marketing yourself, unless you have a thorough understanding the concepts, you may not use it to its best effect. Hiring an outside company to take care of your online marketing will leave you to focus on growing your business, but if you're unsure about how an outside company could help your business, here's 10 top services offered by great digital marketing companies.
A key element of online marketing, search engine optimization services or SEO, should include keyword research, link building and copywriting. To maximise the potential of SEO, it's important to use a digital marketing company that offer a complete site audit before they even begin to create their strategy.
PPC is a model of internet marketing where advertisers pay a fee each time one of their ads is clicked. Put simply, it's a method of buying visits to your website. Professional advice will help you to develop a coherent strategy to bring you a good return on your investment.
Which leads us onto Google Ads. Probably the most popular PPC advertising system in the world, it enables users to create ads which will appear on Google's search engines, and can prove to be a really effective way to promote your website.
Website Design and Programming
As your website is the digital face of your company, you need the most appropriate design for your business, which will operate on multiple viewing platforms, including mobile. The best online marketing experts will help you to redesign your website to ensure that it's fully optimized.
Having high-quality, relevant and consistent content plays a key part in attracting and retaining your audience, and ultimately driving profitable customer interaction. Therefore, you should choose a digital marketing company who not only knows which content you need on your site, but will take the time to understand the nature and ethos of your business.
Social Media Marketing
Together with your website, your social media channels, such as Facebook, Twitter and Instagram, make up the vast majority of your online brand. Having a social media strategy is very important, as it shows the nature of your brand and how you interact with your customers. Good online marketing companies will help you to set up and manage this interaction, and provide advice on strategies to adopt.
Good online marketing companies can help you to come up with effective strategies to convert the people who browse your site into paying customers. This is known as conversion marketing, and is measured by the percentage of visitors who take up your offers.
Email marketing is sometimes seen as the poor relation to social media, however you shouldn't underestimate the power of this marketing strategy. There are almost three times as many email user accounts than Facebook and Twitter combined, plus email marketing offers a more personal and more businesslike marketing approach.
Mobile Marketing (optimising a website for mobile)
As more and more people rely on their mobiles and tablets for shopping and other kinds of business, it makes sense to ensure that your website is fully functional on all devices.
Help and support
Not a marketing strategy as such, but knowing that you have access to help and support whenever you need it, is vital for ensuring that you keep your online presence relevant and up-to-date.