In a world of everything internet and computers, many businesses forget about direct mail marketing. Why is this a problem for business owners? Ignoring snail mail is actually ignoring a way your business could be generating clients. Snail mail isn’t so obsolete that you are waiting on the Pony Express to make it across the US. Even with the US mail system having financial difficulties, it is still alive - sending out billions of pieces of mail every day.
By including direct mail in your business marketing plan, you are adding a powerful tool. And here are 10 great reasons why:
1. Guaranteed address
When you have an individual’s mailing address, you are essentially guaranteed mail going to that address will reach the addressee. This isn’t always the case with email. Many times, people have multiple email addresses, and you never know which one they actually check - or if they even do check their email. However, it is hard to ignore checking a mailbox right by one’s front door.
2. Budget saver
Even with the rise in postage costs, using direct mail can still be affordable. You can work with a direct mail company like www.msimail.net to help you send out business postcards for as little as a few cents each.
3. Easy to personalize
People are always more likely to notice something which has their name on it. You can personalize each piece of mail which goes to each address, making sure that Mr. John Smith at a certain address is sure to see his name on the mail you send to him, while Mrs. Jane Doe down the street sees her name on hers. While personalizing mail can add a small cost, the results can lead to new customers and increases sales. People are far more likely to respond to advertisement that is personalized than to a generic ‘Current Resident.’
4. Provide your website
Just because you are using paper mailings doesn’t mean you can’t refer people back to your website. If you have limited space on the mailings that you are sending out, you can always include your website and a custom QR Code, which people can visit and get more information on your business.
5. Easy to post around the house
If someone is interested in your flyer or needs more time to look at it later, it is easy for him/her to lay it on the desk, stick it on the fridge, or leave it on the table to read over during the next morning’s coffee.
6. Skip the junk folder
Unlike email, you can at least know your mailings will not be routed to a junk folder, never to be seen by the recipient. Even if the flyer ends up in the trash, the addressee has at least seen the mailing.
7. Choose the recipients
With direct mail marketing, you can choose exactly who you want to send mail to. For instance, if you are specifically gearing your business towards college students, you can narrow down to the addresses where this age group lives and only mail to that specific group.
8. Easy to track
Direct mailing can be easily tracked, allowing you to see how effective your marketing efforts are. You can place a special code on each mailing which identifies each address and allows you to see who responds.
9. Powerful marketing combo
Direct mail combines well with other forms of marketing. By using both snail mail and email, for example, you can reach an extensive amount of people, rather than just relying on one marketing type.
10. People like to get mail.
It’s a simple fact: people just like to get mail. When they can both see it and touch it, it makes a longer-lasting impact.